Digital Marketing Analyst

2-3 years of experience

We are seeking a talented, passionate Security nerd for our Security team. Were looking for a highly motivated person with proven security skills to tackle advanced persistent threats, intuitive user experiences across to create a secure infrastructure that provides a seamless customer experience.

Responsibilities

  • Gather and evaluate requirements in collaboration with team managers and engineers.
  • Manage & develop our digital analytics capabilities & operate as a key insights person for the marketing team.
  • Preparation of dashboards & ad hoc reports showcasing present trends, progress rate against established KPIs, goals, & lead-gen activities.
  • Analyze website to identify traffic trends, abandonment issues & opportunities involving site conversion rates.
  • Bifurcate website traffic (segment) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc.
  • Provide analytical support for A/B and Multi-variate tests and thus optimizing landing page.
  • Collaborate with different teams of web, digital & product marketing to unveil actionable insights on the performance of digital channels.
  • Guide product marketers in identifying key performance indicators for their areas, build appropriate reporting.
  • Uncovering insights related to performance of initiatives within each area.
  • Visual representation of present analytical findings.
  • Give effective feedback and direction to other team members.
  • Partner with our Analytics team to explore, leverage new tools & develop custom metrics

Requirements

  • Experience also required with using Strong communication skills, Excellent organizational skills required to implement, measure & optimize digital marketing channels preferred
  • Should have hands-on experience with CRM, marketing automation, digital attribution & campaign management.