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Digital Marketing Analyst - Full Time
As an Full Time employee - Digital Marketing Analyst you will be responsible for:
Manage & develop our digital analytics capabilities & operate as a key insights person for the marketing team.
Preparation of dashboards & ad hoc reports showcasing present trends, progress rate against established KPIs, goals, & lead-gen activities.
Analyze website to identify traffic trends, abandonment issues & opportunities involving site conversion rates.
Bifurcate website traffic (segment) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc.
Provide analytical support for A/B and Multi-variate tests and thus optimizing landing page.
Collaborate with different teams of web, digital & product marketing to unveil actionable insights on the performance of digital channels.
Guide product marketers in identifying key performance indicators for their areas, build appropriate reporting.
uncovering insights related to performance of initiatives within each area.
Visual representation of present analytical findings.
Partner with our Analytics team to explore, leverage new tools & develop custom metrics
Here's what we are looking for:
Bachelor's degree or the equivalent in experience.
Minimum 2-3 years of experience in digital analytics / digital marketing.
Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards & analyze data.
Proficient with MS Office, particularly Excel.
Ability to generate leads with companies across the world.
Ability to manage competing deadlines, multi task & high attention to details are required.
Strong communication skills (verbal & written) required to deliver clear reporting and actionable analysis.
Excellent organizational skills required to implement, measure & optimize digital marketing channels preferred.
Familiarity with CRM, marketing automation, digital attribution & campaign management.
Experience with tools like website heatmap, Optimize or similar A/B testing.
Knowledge of tag management solutions & visual representation of data via Tableau.
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