Digital Marketing Analyst
2-3 years of experience
Job Description
We are seeking a talented, passionate Security nerd for our Security team. Were looking for a highly motivated person with proven security skills to tackle advanced persistent threats, intuitive user experiences across to create a secure infrastructure that provides a seamless customer experience.
What you get to do in this role
- Gather and evaluate requirements in collaboration with team managers and engineers.
- Manage & develop our digital analytics capabilities & operate as a key insights person for the marketing team.
- Preparation of dashboards & ad hoc reports showcasing present trends, progress rate against established KPIs, goals, & lead-gen activities.
- Analyze website to identify traffic trends, abandonment issues & opportunities involving site conversion rates.
- Bifurcate website traffic (segment) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc.
- Provide analytical support for A/B and Multi-variate tests and thus optimizing landing page.
- Collaborate with different teams of web, digital & product marketing to unveil actionable insights on the performance of digital channels.
- Guide product marketers in identifying key performance indicators for their areas, build appropriate reporting.
- Uncovering insights related to performance of initiatives within each area.
- Visual representation of present analytical findings.
- Give effective feedback and direction to other team members.
- Partner with our Analytics team to explore, leverage new tools & develop custom metrics
Minimum Qualifications
- Experience also required with using Strong communication skills, Excellent organizational skills required to implement, measure & optimize digital marketing channels preferred
- Should have hands-on experience with CRM, marketing automation, digital attribution & campaign management.
Preferred Qualifications
- Experience also required with using sound effects for animated videos.
- Should have hands-on experience with Adobe Photoshop, Adobe Illustrator, Adobe after Effects and Adobe Premier Pro